New Look? Sometimes It’s Just Time

by Joy Donovan on June 10, 2010

Updating is good.

Sometimes it’s a new hairdo; sometimes it’s a fresh coat of paint. Today The Boys & Girls Clubs of Greater Fort Worth is updating itself with a “rebranding campaign.” The 84-year-old non-profit organization gave itself a whole new outfit in its mission to help disadvantaged youth.

This includes a new tagline, an updated logo and a complete redesign of the organization’s website ( www.fortworthkids.org). The new tagline, “Changing the Odds for Youth in Fort Worth,” was created “to reinforce and communicate the 84-year old organization’s mission of providing enriching programs for youth from disadvantaged circumstances so that they may develop the qualities needed to become responsible citizens,” according to the non-profits press release.

Expect to see the new look in such marketing efforts, as the new website, the organization’s 2009 Annual Report and other communications materials.

For more information about The Boys & Girls Clubs of Greater Fort Worth and to see the group’s new look, check www.fortworthkids.org.

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