Updating is good.
Sometimes it’s a new hairdo; sometimes it’s a fresh coat of paint. Today The Boys & Girls Clubs of Greater Fort Worth is updating itself with a “rebranding campaign.” The 84-year-old non-profit organization gave itself a whole new outfit in its mission to help disadvantaged youth.
This includes a new tagline, an updated logo and a complete redesign of the organizationâ€™s website ( www.fortworthkids.org). The new tagline, “Changing the Odds for Youth in Fort Worth,” was created “to reinforce and communicate the 84-year old organizationâ€™s mission of providing enriching programs for youth from disadvantaged circumstances so that they may develop the qualities needed to become responsible citizens,” according to the non-profits press release.
Expect to see the new look in such marketing efforts, as the new website, the organizationâ€™s 2009 Annual Report and other communications materials.
For more information about The Boys & Girls Clubs of Greater Fort Worth and to see the group’s new look, check www.fortworthkids.org.