It’s July. It’s hot. How about some ice?

Okay, how about a mountain of it?

“Snow Mountain,” a heap of ice donated by American Ice, will be part of the fun Sunday at Save Mayfest, a mid-summer concert benefiting Mayfest, Fort Worth’s annual spring festival. Save Mayfest will be held from noon to 10:30 p.m. Sunday at LaGrave Field, Fort Worth.

Mayfest, held annually along the banks of the Trinity River in Fort Worth, was canceled this past spring because of the threat of a swine flu outbreak. The 11th-hour cancellation left the organizers holding the bag with debts large enough to threaten the 37-year-old festival’s future.

So Save Mayfest, with entertainment ranging from Motown to country, is an attempt to salvage what has become a North Texas tradition. Scheduled to perform at Sunday’s concert are Reckless Kelly, Micky and Motorcars, Crossroads, 281 South and Clay Jarvis Band. In addition, Miss Fort Worth, Faith Bates, will pose for photographs from 1 to 4 p.m.

Tickets will be $20 for adults and $10 for children 6 to 12 years of age. Children under 5 will be admitted free. Open seating will be available, but attendees also may bring blankets and lawn chairs. Parking will cost $5. Gates will open at 11:30 a.m.

Donations to SAVE MAYFEST can be mailed to Mayfest, Inc., 255 Bailey Ave., Fort Worth 76107 or made online at www.mayfest.org. Donations are tax-deductible because Mayfest, Inc. is a 501 (c) 3 organization.

Fort Worth’s oldest family festival, Mayfest is organized by Mayfest, Inc. and annually draws more than 200,000 people. The four-day festival was canceled just three hours before it was scheduled to open April 30th in an effort to prevent an epidemic of swine flu. For more information, check www.mayfest.org.

This photo from 2008 shows what Mayfest could have been if not canceled this year because of the threat of an outbreak of swine flu.

The masses have spoken, and they say, “Save Mayfest.”

The spring festival, held annually along the banks of the Trinity River in Fort Worth, was canceled this year because of the threat of a swine flu outbreak. The 11th-hour cancellation left the organizers holding the bag with debts large enough to threaten the 37-year-old festival’s future.

One idea for rescuing Mayfest came from an email written by Kelly Reeves, a longtime supporter of the festival. As a result, Mayfest, Inc. is searching for 1,000 people to donate $100 each in 100 days.

Reeves’ email reads, “If just 1000 people donated $100.000 we can HELP SAVE MAYFEST. I know if we had been at Mayfest this year I would have easily spent that money on bounce houses, knick knacks, great food.”

Donations to SAVE MAYFEST can be mailed to Mayfest, Inc., 255 Bailey Ave., Fort Worth 76107 or made online at www.mayfest.org. Donations are tax-deductible because Mayfest, Inc. is a 501 (c) 3 organization.

In another fundrasing effort, a benefit concert, also named SAVE MAYFEST, has been announced for noon to 10:30 p.m. July 12 at LaGrave Field, Fort Worth. Scheduled to perform are Reckless Kelly, Micky and Motorcars, Crossroads, 281 South and Clay Jarvis Band.

Tickets will be $20 for adults and $10 for children 6 to 12 years of age. Children under 5 will be admitted free. Open seating will be available, but attendees also may bring blankets and lawn chairs. Parking will cost $5.

Fort Worth’s oldest family festival, Mayfest is organized by Mayfest, Inc. and annually draws more than 200,000 people. The four-day festival was canceled just three hours before it was scheduled to open April 30th in an effort to prevent an epidemic of swine flu.  For more information, check www.mayfest.org.